57
wig band
Launch itA $1.0M/yr market growing +8.7% this quarter with returns at 2.3% — clears our launch bar.
Market size
Great$1.0M$1.0M/yr · 1.7M searches
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Price range
Okay$4.08–$19.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Review moat
Bad7,067.09avg incumbent reviews — the moat a new listing must climb