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white nail stickers
Launch itA $1.1M/yr market growing +18.3% this quarter with returns at 1.1% — clears our launch bar.
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 4.6M searches
Review moat
Good713.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.91–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale