54
white eyeshadow
Worth a lookShows low returns (1.3%), but a deep review moat (9,590 avg reviews) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.04–$25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$166K$166K/yr · 234K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Review moat
Bad9,590avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand