40
white cheer bow
Skip itPrices mostly outside the sweet spot ($4.06–$13.06) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good796.56avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.36avg listing price — sweet spot $15–$100
Market size
Bad$40K$40K/yr · 58K searches
Price range
Bad$4.06–$13.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier