50
whipped soap
Worth a lookShows low returns (0.4%), but a small market ($29K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.50avg listing price — sweet spot $15–$100
Price range
Good$3.47–$42.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,127.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 76K searches