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well people mascara
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.80avg listing price — sweet spot $15–$100
Price range
Incredible$18.77–$47.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,950.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$185K$185K/yr · 127K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier