50
wear and go glueless wig
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$70.48avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good$27.14–$155.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,015.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay$125K$125K/yr · 491K searches
Returns
Bad7.0%return rate — above 5% kills the launch gate
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale