46
wax cartridge
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$14.48avg listing price — sweet spot $15–$100
Price range
Good$8.18–$25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,047.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$63K$63K/yr · 31K searches