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wave nouveau hair products
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$44.18avg listing price — sweet spot $15–$100
Price range
Great$11.58–$115.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good821.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 121K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand