63
wave brush
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$6.20–$46.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$896K$896K/yr · 834K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,154.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch