39
viral shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$39.29avg listing price — sweet spot $15–$100
Price range
Incredible$20.22–$68.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 95K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Review moat
Bad26,342.54avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand