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vintage perfume
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$41.81avg listing price — sweet spot $15–$100
Price range
Great$13.74–$109.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$656K$656K/yr · 371K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,164.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand