60
vintage perfume bottles
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Price range
Great$5.00–$73.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Review moat
Good508.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$203K$203K/yr · 562K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand