45
verb hairspray
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.29avg listing price — sweet spot $15–$100
Review moat
Good1,173.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.86–$20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 27K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap