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velour lash clusters
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great215.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.28avg listing price — sweet spot $15–$100
Price range
Good$8.88–$29.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$248K$248K/yr · 283K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap