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vanilla powder perfume
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$84.37avg listing price — sweet spot $15–$100
Review moat
Good1,104.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay$16.25–$259.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$84K$84K/yr · 149K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price