54
vampire makeup
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($65K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Price range
Good$1.78–$49.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.28avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,045.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 155K searches
Signals No Dominant Brand