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vampire bite marks
Skip itPrices mostly outside the sweet spot ($3.59–$14.83) — this niche doesn't clear our bar today.
Review moat
Great115.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 38K searches
Price range
Bad$3.59–$14.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier