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urea cream 40 percent for feet
Launch itA $4.5M/yr market growing +13.4% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$4.5M$4.5M/yr · 3.5M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.92avg listing price — sweet spot $15–$100
Price range
Good$8.61–$22.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,515.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf