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unscented deodorant
Launch itA $2.9M/yr market growing +15.5% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 1.8M searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Review moat
Bad10,103.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$4.19–$17.45cheapest to priciest tracked listing — scored on the share inside $15–$100