43
universal diffuser
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.54avg listing price — sweet spot $15–$100
Price range
Good$8.88–$29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Returns
Bad5.0%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,159.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 80K searches
Signals High Returns