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under eye patches for kids
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.93–$29.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.11avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,084.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 73K searches
Growth
Bad-22.9%90-day search growth — must beat 0% to launch