45
under eye brightener
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$893K$893K/yr · 2.3M searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.98–$19.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad$8.45avg listing price — sweet spot $15–$100
Review moat
Bad11,724.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand