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true mirror
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.84avg listing price — sweet spot $15–$100
Price range
Great$9.94–$62.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good893.12avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$151K$151K/yr · 353K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.7%90-day search growth — must beat 0% to launch