55
tray covers
Worth a lookShows low returns (0.7%), but a small market ($43K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.08–$36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,615.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 33K searches