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travel size face wash
Launch itA $1.6M/yr market growing +28.3% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 1.4M searches
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$3.94–$46.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad24,057.42avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand