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travel size body wash
Launch itA $1.7M/yr market growing +34.7% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 1.7M searches
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+34.7%90-day search growth — must beat 0% to launch
Price range
Good$1.51–$30.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,511.65avg incumbent reviews — the moat a new listing must climb