54
travel liquid container
Worth a lookShows low returns (1.7%), but a small market ($87K/yr) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.88–$23.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,050.73avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.87avg listing price — sweet spot $15–$100
Market size
Bad$87K$87K/yr · 134K searches
Signals No Dominant Brand