55
toenail scissors
Worth a lookShows searches that convert (11.4% search→purchase), but soft demand (-3.6% this quarter) keeps it on the watch list.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$5.14–$34.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$121K$121K/yr · 80K searches
Review moat
Bad4,563.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch