61
toenail file
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$3.21–$59.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Market size
Okay$257K$257K/yr · 213K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,401.31avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand