72
toe straightener
Launch itA $1.3M/yr market growing +44.2% this quarter with returns at 2.0% — clears our launch bar.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 1.7M searches
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$5.18–$36.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.2%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Bad5,407.54avg incumbent reviews — the moat a new listing must climb
Signals Quality Gap