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tinted nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,650.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Price range
Bad$3.36–$18.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$76K$76K/yr · 105K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand