62
thigh chafing prevention
Launch itA $1.2M/yr market growing +80.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Growth
Great+80.1%90-day search growth — must beat 0% to launch
Market size
Great$1.2M$1.2M/yr · 812K searches
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Price range
Okay$4.97–$23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,400.93avg incumbent reviews — the moat a new listing must climb