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terramar shampoo
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.76avg listing price — sweet spot $15–$100
Price range
Incredible$17.23–$68.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good804.71avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$118K$118K/yr · 199K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-40.2%90-day search growth — must beat 0% to launch