48
teasing brush
Skip itPrices mostly outside the sweet spot ($3.68–$10.73) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,069.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay$124K$124K/yr · 189K searches
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Avg price
Bad$6.57avg listing price — sweet spot $15–$100
Price range
Bad$3.68–$10.73cheapest to priciest tracked listing — scored on the share inside $15–$100