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51

tea tree eyelid wipes

Worth a look

Shows searches that convert (19.5% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 84Growth 30Conversion 100Competition 13Returns 97Price range 62Avg price 81Brand share 6Review moat 37Quality gap 24

Conversion

Incredible19.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Great$1.3M

$1.3M/yr · 394K searches

Avg price

Great$17.55

avg listing price — sweet spot $15–$100

Price range

Good$10.05–$22.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,833.8

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

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