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56

tattoo paper

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 54Conversion 86Competition 25Returns 96Price range 71Avg price 60Brand share 52Review moat 33Quality gap 60

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.41–$35.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.19

avg listing price — sweet spot $15–$100

Growth

Good+25.8%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$221K

$221K/yr · 173K searches

Review moat

Okay3,167.73

avg incumbent reviews — the moat a new listing must climb

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Products