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tattoo case
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible77.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$55.43avg listing price — sweet spot $15–$100
Price range
Good$20.06–$138.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$238K$238K/yr · 335K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad84%top-5 click share — a locked-up shelf