53
tape in extension tool
Worth a lookShows low returns (1.4%), but soft demand (-13.1% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great265.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.01–$26.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 58K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier