45
tanning bed face lotion
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.09avg listing price — sweet spot $15–$100
Price range
Great$13.55–$61.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great418.45avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 99K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-50.2%90-day search growth — must beat 0% to launch