65
tan remover
Launch itA $1.2M/yr market growing +46.9% this quarter with returns at 1.5% — clears our launch bar.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.21avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 570K searches
Price range
Good$7.02–$34.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,988.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Signals Quality Gap