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tan lotion
Launch itA $5.7M/yr market growing +38.4% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$5.7M$5.7M/yr · 1.7M searches
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.61avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$9.48–$52.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad10,284avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand