40
tactical wallet
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Market size
Great$964K$964K/yr · 594K searches
Avg price
Okay$9.28avg listing price — sweet spot $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,047avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.52–$14.08cheapest to priciest tracked listing — scored on the share inside $15–$100