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t3 supplement
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good878.24avg incumbent reviews — the moat a new listing must climb
Avg price
Good$141.78avg listing price — sweet spot $15–$100
Market size
Good$320K$320K/yr · 226K searches
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Price range
Okay$23.19–$290.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand