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52

swarva persimmon soap

Worth a look

Shows low returns (0.3%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 72Growth 20Conversion 83Competition 0Returns 99Price range 86Avg price 95Brand share 0Review moat 62Quality gap 78

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.55

avg listing price — sweet spot $15–$100

Price range

Great$11.97–$39.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$778K

$778K/yr · 366K searches

Review moat

Good1,008.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms