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super nature potent aloe shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$33.73avg listing price — sweet spot $15–$100
Price range
Incredible$18.40–$40.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great149.5avg incumbent reviews — the moat a new listing must climb
Growth
Great+64.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 126K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand