60
styrofoam head
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$14.78avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$3.56–$39.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$520K$520K/yr · 629K searches
Review moat
Good1,427avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.1%90-day search growth — must beat 0% to launch