40
straight black wig
Skip itSoft demand (-16.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$72.75avg listing price — sweet spot $15–$100
Price range
Good$14.23–$144.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,082.36avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay$117K$117K/yr · 90K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Signals High Price