39
stitch makeup bag
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$8.49–$52.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good732.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 58K searches
Growth
Bad-47.2%90-day search growth — must beat 0% to launch