Skip to content
53

stiletto nail tips

Worth a look

Shows a fragmented shelf (top 5 take 31% of clicks), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 72Growth 17Conversion 44Competition 84Returns 84Price range 75Avg price 74Brand share 13Review moat 24Quality gap 47

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$4.92–$45.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.89

avg listing price — sweet spot $15–$100

Market size

Good$780K

$780K/yr · 1.5M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,013.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Search terms